In honour of next season “FIGHT OR FLIGHT” & the new reigning Olympic javelin Pakistani champion ARSHAD NADEEM

JUGAAR-YALE REJECTION GRAPHIC-T. What’s more inventive than using a REAL YALE rejection letter in the design for an exclusive shirt line? Mixing the elements of regaining creativity after a jab from life & the jugaar of climbing the ever-shifting market ladder rungs, design 5 was born a healthy baby!

LET HER COOK GRAPHIC-T. With the basic Pakistani household item, DALDA cooking oil, we wanted to cater to the popular GEN-Z phrase “LET HER COOK” in a literal and metaphorical sense

IMTIHAAN KHALI CHORDIYA GRAPHIC-T. As the name entails, an exam paper recently left empty by talk the talk’s creative director makes its way as a fresh shirt design. Incorporating a cool retro Harley Davidson desi advert with the aspect of literally “leaving” the exam hall.

Accentuating the hot rise of E-commerce and entrepreneurship with a connection to desi fruit sellers representing local mehnat (hard-work) in the everyday bazaars

FAILED EXAMS, MARRYING A PILOT GRAPHIC-T. A design that spawned during the midst of a CIE exam. Combining vintage Pakistani elements with the generations new flair for streetwear.